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January 27, 2026On January 27, 2026, Baku is hosting the Azerbaijan Hospitality Connectivity Summit, bringing together a wide array of public and private sector stakeholders to discuss the critical role that reliable internet connectivity plays in enhancing tourism and supporting international events. The event, which is organized by the Information and Communication Technologies Agency (ICTA) in cooperation with Ookla, the Azerbaijan Tourism Bureau, and the Azerbaijan Hotel Association, aims to explore how strong digital infrastructure can improve the overall guest experience and solidify Azerbaijan’s position as a competitive tourism destination.Promoting Digital Infrastructure for TourismThe Hospitality Connectivity Summit serves as a platform for key players to discuss how advanced digital infrastructure can offer economic and strategic advantages for the hospitality sector. According to the organizers, the discussions will focus on the importance of stable and high-speed internet for hotels, tourist facilities, and event venues. As Azerbaijan continues to evolve as a global tourism destination, having access to world-class digital services is considered essential in attracting tourists and boosting the overall quality of service.Advertisement The summit is particularly focused on how digital services, from reliable internet connections to high-speed data, can create an enhanced environment for both tourists and event organizers. As countries increasingly prioritize the digital experience in their tourism offerings, Azerbaijan’s commitment to digital excellence will likely attract a broader audience of international visitors.Azerbaijan’s Speedtest Certified™ Pilot ProgramOne of the key topics discussed at the summit is the Speedtest Certified™ program by Ookla, which is designed to assess and verify network performance standards in countries. Azerbaijan has shown its potential to be a pilot participant in this program, bringing a new approach to evaluating and improving the country’s internet infrastructure.Advertisement AdvertisementThe aim is to help optimize digital services nationwide by offering verified performance metrics. By participating in the Speedtest Certified™ program, Azerbaijan is positioning itself to improve the national digital service quality. This initiative is expected to enhance the overall experience of both local and international tourists who rely on seamless internet connectivity during their travels. As the tourism industry grows globally, nations like Azerbaijan are recognizing that a strong digital foundation is necessary to stay competitive.Knowledge-Sharing and PartnershipsThe summit …
