Home » TRAVEL EVENT NEWS » Brazil’s Alagoas Shines at Fitur 2026 with Silvia Zorzanello In Memoriam Trophy for Outstanding Tourism Growth Published on
January 22, 2026At the prestigious Fitur – International Tourism Fair in Madrid, Spain, the state of Alagoas received the highly regarded Silvia Zorzanello In Memoriam Trophy on January 21, 2026. The award is one of Brazil’s most coveted honors in the tourism sector and is bestowed upon destinations, individuals, or organizations that have demonstrated consistent and transformative contributions to tourism. Alagoas’ recognition reflects its strategic efforts to enhance tourism through innovation and sustainable practices.The Silvia Zorzanello In Memoriam Trophy, presented by the Excelencias Group of Spain, holds international prestige and celebrates the enduring legacy of Silvia Zorzanello, a renowned figure who played a pivotal role in shaping Brazilian tourism. In honor of her vision, the trophy highlights destinations that not only excel in their tourism offerings but also contribute positively to the industry through impactful, sustainable development.Advertisement José Santiago, president of the Excelencias Group, and Eduardo Zorzanello, CEO of Festuris – Gramado International Tourism Fair and son of the late Silvia Zorzanello, presented the award to Alagoas at the event. Marília Herrmann, the Executive Secretary of Tourism for Alagoas, accepted the trophy on behalf of the state’s Tourism Secretary, Bárbara Braga, marking a moment of pride for the region.During the ceremony, Eduardo Zorzanello highlighted the state’s leading role in the Brazilian and international tourism scene. “We must thank Secretary Bárbara Braga for the wonderful work that the state of Alagoas has been doing. This destination boasts a thriving tourism sector, significant development, sustainability, and incredible natural beauty. And for us, it is a source of pride, since 2011, to see my mother’s name immortalized here and, each year, to be able to return to this space that keeps Festuris, her memory, and all the work done alive. Congratulations, Alagoas,” he stated.Advertisement AdvertisementIn her acceptance speech, Marília Herrmann highlighted the significance of this international recognition, emphasizing that it validates the strategic direction the state has taken in recent years. “This award is n …
