Home » TRAVEL EVENT NEWS » Empowering Female Entrepreneurs through Digital Innovation and the Rise of Cultural Tourism in Jiande City Published on
January 26, 2026In the heart of East China, a significant transformation is being observed within the regional economic landscape. On January 24, 2026, a comprehensive theme event promoting the culture and tourism of Jiande City was inaugurated in Hangzhou, Zhejiang Province. This initiative was designed to bridge the gap between rural production and urban consumption, highlighting the pivotal role of female entrepreneurs in the modern marketplace. Through the strategic implementation of e-commerce and live-streaming, the unique heritage of Jiande City is being shared with a broader audience. The integration of local agricultural products and handmade delicacies into the digital economy is recognized as a primary driver for regional revitalization. It is through these Jiande tofu buns and other specialty items that the cultural identity of the region is preserved and promoted.The Intersection of Tradition and Digital CommerceThe event in Hangzhou served as a grand stage for the diverse offerings from 16 different towns and sub-districts within Jiande. A vast array of products was presented to the public, ranging from the famous Jiande tofu buns to fresh strawberries, lotus seeds, and high-quality tea. This assembly of goods was not merely a display of culinary skill but a testament to the systematic empowerment of women in the region. For several years, concerted efforts have been made by the local government and community leaders in Jiande City to facilitate employment opportunities for women within their own homes. By leveraging the power of the internet, these women are enabled to transcend geographical barriers, bringing the flavors of their hometowns to the tables of urban dwellers.The reliance on passive income streams is being replaced by active participation in the digital economy. Live-streaming platforms are utilized as virtual storefronts where the stories behind the products are narrated with authenticity. Each strawberry, egg, and dried fish sold represents a link in a larger chain of economic self-sufficiency. This transiti …
