Private equity firm Everstone Capital is bringing together India’s Wingify — a company that helps businesses test different versions of their websites to improve sales and customer engagement — and France’s AB Tasty to build an over $100 million a digital experience optimization company with more than $100 million in annual revenue, just a year after it bought a controlling stake in Wingify for $200 million.
The combined business will serve more than 4,000 customers globally and generate more than $100 million in annual revenue, with about 90% coming from the U.S. and Europe and teams spanning North America, Latin America, Europe, and the Asia-Pacific region, the companies said on Tuesday. Wingify co-founder Sparsh Gupta will lead the merged entity as CEO, while Everstone will remain the largest institutional shareholder.
The deal comes as digital experience tools, including those for A/B testing and personalization, are increasingly consolidating, as enterprises look to deploy AI across marketing, product and growth teams without stitching together multiple vendors. The merged company will invest more heavily in AI-led capabilities over time, while keeping customer experience unchanged in the near term and expanding the depth of its platform gradually, Gupta said in an interview.
Everstone is injecting significant additional capital as part of the transaction, Gupta told TechCrunch, describing it as primarily aimed at “cleaning up” AB Tasty’s cap table and enabling the two businesses to come together under one platform. Financial terms were not disclosed, though Gupta indicated the deal includes a cash component alongside some equity rollover for existing leadership, allowing them to maintain ownership stakes in the new entity.
Gupta framed the tie-up as a natural convergence between two long-time rivals. “Both the businesses have been operating as friendly competition,” he said, adding that the merger reflects growing demand from enterprises for more integrated, holistic digital experi …