Home » TRAVEL EVENT NEWS » Guatemala, Abu Dhabi, and Egypt Claim Top Honors for Their Exceptional Stands at FITUR 2026 Published on
January 24, 2026Guatemala, Abu Dhabi, and Egypt earned top honors at FITUR 2026 for their innovative and visually striking stands, each reflecting their unique cultural heritage and rich history through captivating design and immersive experiences.The 46th edition of the International Tourism Trade Fair (FITUR) wrapped up its third professional day on January 25, 2026, by announcing the winners of the prestigious Best Stand Awards and the Sustainable Stand Awards. Organized by IFEMA MADRID from January 21 to 25, FITUR is a major event that celebrates excellence in tourism and showcases the best in stand design, functionality, and sustainability, with key players from across the globe competing for recognition.Advertisement Vincci, Meliá, and Alsa Stand Out in Companies CategoryAmong the top companies, Vincci, Meliá, and Alsa emerged as the standout winners in the Best Stand in the Companies category. Vincci’s stand was praised for its innovative and playful design, effectively capturing the essence of hospitality through visually stunning, Instagram-worthy spaces. Inspired by Op Art, the stand was designed to engage visitors emotionally, combining art and hospitality seamlessly.Meliá followed with its elegant yet simple stand that embraced Mediterranean charm. Central to the design was a symbolic olive tree, surrounded by earthy tones, ceramic latticework, and transparent panels that allowed natural light to filter through, creating a serene atmosphere. The stand’s focus on natural beauty and sustainability aligned with the brand’s core values of elegance and simplicity.AdvertisementAlsa, with its clean and effective design, impressed judges with its minimalist yet functional approach. The stand was divided by a central corridor, guiding visitors through different sections while highlighting the company’s brand identity with clear graphic representations. Ca …
