Home » Hong Kong News » Hong Kong Visitors Flock to Free Independent Travel with ITE 2025 Revealing Strong Preference for FIT with 72% Choosing It for Long-Haul Trips Published on
January 10, 2026Hong Kong visitors are increasingly opting for Free Independent Travel (FIT), and the latest ITE 2025 survey sheds light on this growing trend. According to the survey, an impressive 72% of respondents prefer FIT for their long-haul journeys, reflecting a clear shift away from traditional group tours. This preference is driven by the desire for flexibility, personalization, and a more authentic travel experience. With FIT, travelers can design their own itineraries, explore destinations at their own pace, and enjoy a greater sense of independence. The ITE 2025 survey, which gathered responses from thousands of travelers, underscores the continued growth of FIT as the travel style of choice for Hong Kong’s outbound tourists. This shift towards FIT aligns with broader global travel trends, highlighting a more adventurous and self-driven approach to exploring the world.For more than ten years, the ITE Hong Kong Public Visitor Survey has consistently demonstrated a clear preference for Free Independent Travel (FIT), with approximately 80% of visitors opting for this style of travel. Specifically, the 2025 survey, which gathered 4,242 online responses in mid-year, revealed that 72% of respondents prefer FIT for long-haul trips, and this figure rises to 87% for short-haul journeys.However, a follow-up survey conducted at the year’s end, which focused on purchasing behavior, highlighted that even among those who favor FIT, some still occasionally consider package tours for certain trips.Survey Results Reflect Broader Travel TrendsThe survey results align closely with official tourism data. For …
