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January 17, 2026In an effort to increase its appeal to travelers from the Nordic region, Taiwan is showcasing its rich cultural heritage and stunning natural landscapes at the Matka Travel Fair 2026, held from January 15-18. This event, which is the largest consumer travel expo in the Nordic region, serves as an important platform for the Taiwan Tourism Administration to reach out to new audiences and strengthen Taiwan’s position as an emerging travel destination.Taiwan’s participation in the Matka Travel Fair is part of its broader effort to attract more tourists from the Nordic countries, an increasingly important market for Taiwan’s tourism industry. The Taiwan Tourism Administration has recognized the Nordic region as an area with significant potential for growth in travel to Taiwan. In recent years, efforts have been made to introduce the beauty and uniqueness of Taiwan to travelers from countries such as Finland, Sweden, and Norway.Advertisement Emphasizing Taiwan’s Diversity and AuthenticityAt the Matka Travel Fair, Taiwan is promoting its Tourism 3.0 brand, which emphasizes the core values of diversity, authenticity, and warmth. This branding strategy is designed to showcase Taiwan as a multifaceted destination where travelers can enjoy everything from mountains to the ocean, and from bustling metropolitan night markets to serene natural escapes.According to Lin Yu-shan, the director of the Taiwan Tourism Administration’s London office, Taiwan’s diverse landscapes make it an ideal destination for those seeking a variety of experiences within close proximity. In just a short drive, visitors can explore lush mountain ranges, pristine beaches, and vibrant cities. The ability to experience both natural beauty and urban energy is a key selling point for Taiwan in the …
