Home » America Travel News » India Set to Transform Travel to the USA: Brand USA Expands Travel Week to Unveil Groundbreaking Campaigns and Ambitious Global Plans Published on
January 22, 2026By: Tuhin SarkarBrand USA, the official destination marketing organization for the United States, has just rocked the travel world by expanding its prestigious Travel Week Event to India. Held from January 19-22, 2026, in Bengaluru, India, this monumental event was a game-changer for U.S.-bound travel. India, now the United States’ second-largest overseas market, has firmly cemented its place in the global tourism map, and Brand USA is putting it at the forefront of its growth strategy. The outcome? A new, powerful platform for engaging Indian travelers eager to experience the American dream.Brand USA’s Bold Move: Strengthening Ties with IndiaIndia has quickly transformed into one of the most critical markets for U.S. tourism. With Indian travelers spending a staggering $24.4 billion in the United States in 2024 alone, Brand USA recognizes the vital role this dynamic nation plays in global tourism. The organization’s expansion into India’s market via Brand USA Travel Week signifies a monumental shift towards targeting more Indian travelers for a diverse range of U.S. experiences. This powerful move is designed to supercharge growth in U.S. tourism, strengthening partnerships and collaborating with in-market partners to increase product offerings and distribution.Fred Dixon, President and CEO of Brand USA, declared, “India is a priority growth market, and it has already emerged as a powerhouse in global tourism. This expanded platform is designed to support India’s significance and scale, ultimately driving more visitation and spending to U.S. destinations.”Travel Surge to the United States as India Joins the Global StageThe impact of this week-long event is clear. India’s role in U.S. inbound tourism has skyrocketed, with Indian visitors accounting for 6% of overseas arrivals, excluding Canada and Mexico. This is a sharp increase from 4% in 2019. It’s not just the numbers—Indian travelers are spending big, and visitation is consistently above pre-pandemic levels, already surpassing 2 million in 2025, with a forecast of 2.3 million by 2028. The strategic move by Brand USA aims to ride this wave, capitalizing on India’s growing influence to shape future tourism trends for the United States.Advertisement AdvertisementB …
