Inside GM’s new world headquarters: Modernized midcentury designs with artifacts, surprises from the American icon

by | Jan 11, 2026 | Business

In this articleGMFollow your favorite stocksCREATE FREE ACCOUNTA 1963 Chevrolet K20 pickup truck and a new Chevrolet Silverado EV sit outside General Motors’ new world headquarters on Jan. 6, 2026 in Detroit.Michael Wayland | CNBCDETROIT – Outside General Motors’ new world headquarters, between the 12-story building and the city’s first new skyscraper in more than 30 years, sit two red Chevrolet pickup trucks. One is a 1963 Chevrolet K20. The other is a new Silverado EV. The trucks, while part of a temporary holiday display, are symbolic of what’s inside the new global offices for the Detroit automaker: its past and present, woven together.GM is occupying four of six office floors of the building and has filled them with artifacts, design nods and “Easter eggs” tied to the Detroit automaker’s history. They range from a blueprint of GM’s iconic design dome and an early map of its nearby proving grounds to an interior wallpaper of 300 patented technologies and a decorative wall of cassette tapes with songs featuring the automaker’s brands as well playful references to executive stalwarts such as CEO Mary Barra and President Mark Reuss.One of the centerpiece objects of GM’s new headquarters is the McCormick Speed Form, an aerodynamic wind-tunnel model developed at the Warren Technical Center.Courtesy: GM”Leadership asked when we were helping design the space to bring in some Easter eggs and details to represent who we are at GM, you know, honoring our culture and our history and our innovation,” Rebecca Waldmeir, GM industrial design architecture and experience manager, told CNBC during a tour of the new headquarters.Other surprises include references to relevant Detroit streets, design influences from GM’s famed design campus in suburban Detroit and artwork and sculptures of its products.Aside from the aesthetics, GM officials say the new offices will assist with collaboration and are more relevant to how the company expects its employees to work in a post-pandemic world. It will house executive offices and other corporate functions such as marketing, legal and finance.”A headquarters really should be, at some level, a beacon for the culture of the company,” said David Massaron, GM vice president of infrastructure and corporate citizenship. “When you come in here, it should help people understand who we want to be.”A wall inside GM’s new Detroit headquarters includes cassette tape cases featuring songs referencing the automaker’s brands and vehicles as well as custom ones featuring GM executives such as CEO Mary Barra and President Mark Reuss.Michael Wayland | CNBCFrom fortress to functionalityThe new headquarters marks a significant square-foot reduction for the automaker’s corporate office — from a towering complex called the Renaissance Center along the city’s riverfront to just four floors, roughly 200,000 square feet, in the new building.GM’s new HQ is less than a mile from the RenCen, as it’s commonly called, which has been a symbol for the city since, ironically, Ford Motor built the complex but decided not to make it its headquarters in the 1970s. GM purchased the building in 1996 as its third headquarters, all of which have been in the Motor City.The RenCen is Detroit’s fortress, a 5.6-million-square-foot complex complete with a more-than-700-foot center tower surrounded by four 500-foot towers and two smaller adjacent ones. GM’s new headquarters at the Hudson’s Detroit development in the city’s downtown.Courtesy: GMThe complex is …

Article Attribution | Read More at Article Source