Home » Adventure Travel News » Israel Highlights Diverse Tourism Offerings, From Adventure and Wellness to Heritage and Culinary Travel at FITUR Published on
January 26, 2026Israel took center stage at FITUR 2026, Madrid’s premier international travel fair, presenting a vibrant vision of its tourism offerings to an audience of global travel professionals. The event, now in its 46th edition, brought together more than 9,500 exhibitors from 156 countries and attracted over 250,000 visitors, making it one of the most influential tourism platforms worldwide. For Israel, the fair was a strategic opportunity to strengthen international visibility, reconnect with key markets, and highlight the country’s readiness to welcome travelers from Europe, Latin America, and beyond.The delegation showcased a cross-section of Israel’s tourism industry, including inbound tour operators, hotel chains, and national airlines. This diverse representation emphasized the country’s integrated approach to tourism promotion, combining hospitality, travel logistics, and leisure offerings under a unified message. By presenting its full spectrum of tourism assets, Israel positioned itself as a destination capable of providing high-quality, seamless experiences for international visitors.Advertisement The Israeli exhibition space was designed to capture attention and immerse visitors in the country’s rich cultural and natural heritage. Large digital displays presented Israel’s dynamic urban centers, historic landmarks, scenic coastlines, and iconic desert landscapes. Interactive elements allowed attendees to engage directly with the destination, creating memorable experiences that went beyond traditional promotional material. Cultural programming added depth, introducing visitors to local traditions, cuisine, and festivals in a way that made the country’s offerings tangible and compelling.Spain represents a key source market for international tourism, with nearly 49 million residents and more than 21 million outbound trips each year. Its established tour operator networks, combined with strong ties to Latin America, provide Israel with access to a broader regional audience through a single platform. By cultivating partnerships with Spanish travel wholesalers and agencies, Israel aims to convert interest generated at FITUR into actual bookings, particularly for curated, guided, and experiential tours.AdvertisementBeyond promotion, Israel’s participation allowed the delegation to engage directly with industry stakeholders, exploring emerging trends, market demands, and partnership opportunities. Discussions focused on increasing group tourism, religious travel, leisure packages, and city-centric itineraries. Additionally, specialized segments such as wellness retreats, culinary tourism, heritage travel, and adventure experiences were actively highlighted, reflecting the growing preference among international travelers for personalized, immersive, and meaningful journeys.Tourism statistics indicate …
