Home » TRAVEL EVENT NEWS » Kerala Tourism Commences Global Promotional Campaign Through Strategic Roadshows Published on
January 26, 2026The revitalization of the Kerala Tourism sector is being pursued with renewed vigor through the launch of an extensive series of roadshows and participation in major international trade fairs. This strategic initiative is being orchestrated by the Kerala Tourism Department to ensure that the unique allure of God’s Own Country is effectively communicated to a global audience. The campaign is designed to foster deeper connections with international travel stakeholders while highlighting the diverse experiences available within the state.Strategic Objectives of the Global CampaignThe primary goal behind these high-profile events is the reinforcement of the brand identity of the state in competitive foreign markets. By the Kerala Tourism Department, a meticulous selection of target cities and countries has been made to maximize the impact of the outreach. It is believed that through direct engagement with tour operators, travel agents, and media representatives, a more profound interest in the region’s offerings can be cultivated. The narrative of the state as a premier destination for wellness, nature, and culture is being prioritized in every interaction.Participation in Major International Trade FairsAs part of this comprehensive promotional strategy, presence is being established at some of the most prestigious travel exhibitions in the world. Significant attention is being directed toward events where global travel trends are shaped. By the official delegation, the unique selling propositions of the region, such as the serene backwaters, lush hill stations, and authentic Ayurvedic practices, are being presented to thousands of visitors. These fairs serve as a platform where the rich heritage of the state is displayed through immersive stalls and interactive sessions.Execution of Multi-City RoadshowsIn addition to the large-scale exhibitions, a series of focused roadshows is being conduc …
