‘Luxury-phobia’ is turning the Chinese away from conspicuous consumption and toward ‘local hero’ domestic brands

by | Jan 27, 2026 | Stock Market

An emerging stigmatization of wealth flaunting and a growing preference for more economical homegrown labels — exacerbated by stagnant property values — are red flags for the luxe Western brands that have long counted on China’s vast consumer market as a growth engine.

Article Attribution | Read More at Article Source