Home » TOURISM NEWS » Macao Shines at FITUR 2026: A Strategic Push to Strengthen European Tourism Ties Published on
January 28, 2026The 2026 FITUR trade fair, one of the largest international tourism events, took place from January 21 to 25 in Madrid, Spain. Macao Government Tourism Office (MGTO) made a notable return, marking its debut collaboration with China’s Pavilion for a dynamic destination presentation. This move highlights MGTO’s commitment to increasing Macao’s visibility in Europe and other long-haul international markets in the year ahead. MGTO’s initiative is part of a broader strategy to harness Europe’s potential as a growth market for Macao’s tourism offerings.Deputy Director of MGTO, Cheng Wai Tong, led the delegation at FITUR alongside representatives from Macao’s travel trade and integrated resort enterprises. Together, they presented Macao’s unique tourism blend of cultural fusion, which appeals to both European industry professionals and the general public. The fair presented an invaluable networking opportunity, where Macao’s tourism delegates were able to deepen connections with their European counterparts. This exchange helped widen the potential reach of Macao’s tourism offerings to overseas markets, strengthening ties that will pave the way for future collaborations.Advertisement The Macao Pavilion was a major attraction at the fair, showcasing the region’s colorful offerings under the theme of “tourism +.” This concept integrates a rich mix of cultural experiences and leisure tourism. The Pavilion featured a diverse range of activities, including demonstrations of Macanese culinary specialties, workshops on traditional crafts like Portuguese tile painting, Tai Chi, and Wing Chun, and performances of Portuguese Folk Dance. These elements reflected Macao’s unique heritage, blending East and West, and offered European visitors a taste of …
