Home » Spain Travel News » Madrid Prepares to Host FITUR 2026 as a Five Day Event Bringing Together Over 150 Countries to Explore the Latest Trends in Tourism and Technology Published on
January 16, 2026Madrid, the lively heart of Spain, will play host to Feria Internacional de Turismo (FITUR) from January 21 to January 25, 2026 at the renowned IFEMA event venue. As one of the premier events in the global tourism calendar, FITUR will welcome thousands of professionals, business leaders, and travel enthusiasts, creating an unmissable five-day experience full of new ideas, business opportunities, and future-focused innovations.Why FITUR is the Unifying Force for Global TourismFITUR stands as the ultimate meeting point for the tourism sector. This international trade fair brings together over 150 countries, offering a massive platform for exhibitors to present cutting-edge products and services. With its rich history of attracting top-tier companies and professionals, FITUR has earned its place as the world’s most influential tourism event.The fair’s 2025 edition drew in an impressive 255,000 visitors, a testament to its significance as a key player in tourism. Whether you’re representing a leading airline, a tourism board, or are a travel enthusiast seeking fresh inspiration, FITUR has something for everyone.FITUR 2026 promises a strong emphasis on sustainability, digital transformation, and innovative travel solutions, making it an essential event for anyone looking to keep ahead of the curve in this fast-evolving sector. It’s the place where future travel trends are discussed, explored, and shared by industry pioneers.Networking, Collaboration, and New Business HorizonsAdvertisement FITUR’s B2B networking zone is the heart of the event, providing a unique opportunity for businesses to meet, negotiate, and form strategic alliances. This space fosters collaboration across borders, allowing professionals to promote new products, discover opportunities, and engage with industry leaders. From small startups to major international corporations, FITUR provides equal ground for all players in the tourism sector to grow and connect.For those interested in the latest in travel technology, FITUR 2026 will host specialised sections dedicated to smart tourism, data analytics, and digital travel solutions. Attendees will have the chance to discover innovative tools that are enhancing the travel experience, such as AI-powered trip planning, virtual experiences, and sustainable transport technologies that are revolutionising the way we …
