Home » TRAVEL EVENT NEWS » Mexican Caribbean: Unveiling Hidden Gems and Rich Cultural Experiences at the Travel & Adventure Show – A Sustainable and Authentic Destination Beyond Cancun and Riviera Maya Published on
January 30, 2026At the 2026 Travel & Adventure Show in Seattle, Lisette Perez, the Promotion Manager of the Mexican Caribbean Tourism Board, captivated the audience with an engaging presentation that showcased the region’s diverse tourism offerings. Known for its stunning beaches and luxury resorts, the Mexican Caribbean is now focusing on promoting lesser-known destinations and enriching cultural experiences. During her presentation, Lisette emphasized how the region is broadening its appeal beyond well-known destinations like Cancun and Riviera Maya by showcasing the beauty and heritage of its 12 diverse destinations.Lisette’s participation marked the tourism board’s first appearance at this event in Seattle, and the response from travel agents and potential visitors has been overwhelmingly positive. She shared insights into how these destinations cater to travelers seeking more than just a typical tourist experience. The focus now is on the region’s deep Mayan heritage, sustainability efforts, and the ability to offer authentic cultural experiences.Advertisement From Cancun to the Lesser-Known Southern Destinations: Discovering Hidden TreasuresLisette Perez made it a point to draw attention to southern destinations in the region, far from the crowds of Cancun and Riviera Maya, offering visitors a chance to explore untouched beaches, indigenous cultures, and ecotourism experiences. Destinations like Holbox, Bacalar, and Tulum have become increasingly popular for travelers seeking a more authentic, tranquil experience away from mass tourism.“We want visitors to understand that the Mexican Caribbean has much more to offer than just Cancun,” Lisette explained during her session. “The southern part of the region, with places like Holbox and Bacalar, offers a more intimate connection with nature and culture. These places are perfect for travelers looking to engage with the local communities and learn about the traditions that make our region unique.”AdvertisementAs part of this initiative, the Mexican Caribbean Tourism Board has launched the Ambassadors Program, aimed at educating tourists about the rich cultural history of the region and connecting t …
