Home » TRAVEL EVENT NEWS » New Collaboration Between Tourism Malaysia and Mongolia’s Green Empire Holding to Boost Visits for 2026 Published on
January 8, 2026In a significant move to attract more visitors from Mongolia, Tourism Malaysia has announced its partnership with Green Empire Holding LLC, marking the launch of the ‘Welcome Malaysia’ initiative. The partnership, formalized through a Memorandum of Collaboration (MoC), is part of Malaysia’s efforts to tap into new tourism markets and further boost the success of its Visit Malaysia 2026 (VM2026) campaign. With the 2026 World Cup on the horizon and global tourism on the rise, this strategic alliance is poised to elevate Malaysia’s presence in the Mongolian market and foster cultural exchanges between the two countries.The signing of the MoC took place in Putrajaya, with prominent figures including Teresito Bacolcol, CEO of Green Empire Holding LLC, and Madam Nuwal Fadhilah Ku Azmi, Senior Director at Tourism Malaysia. The collaboration comes as part of a broader initiative to strengthen Malaysia’s position as a premier tourism destination for travelers from around the world, with a particular focus on Mongolia’s burgeoning middle class and outbound travel market.Advertisement ‘Welcome Malaysia’ Initiative to Attract Mongolian Tourists to MalaysiaThe ‘Welcome Malaysia’ campaign is designed to attract Mongolian tourists to explore Malaysia’s unique offerings, including its urban attractions, ecotourism, cultural heritage, and luxury travel experiences. The new initiative will utilize digital platforms, social media campaigns, and targeted marketing efforts to reach Mongolian travelers, showcasing Malaysia’s diverse culture and welcoming atmosphere. The goal is to build Malaysia’s reputation as a destination that offers not only luxurious leisure travel but also immersive cultural experiences.This collaboration marks an exciting chapter in Malaysia’s tourism strategy, as it expands its outreach efforts to countries with high growth potential. According to Mr. Batzaya Davaanyam, the Partner at Green Empire Holding, the partnership aims to go beyond conventional tourism promotion by emphasizing authentic storytelling and creating meaningful connections with Mongolian travelers. This is expected to foster greater awareness of the diverse tourism experiences that Malaysia offers, from its cultural festivals to its natural wonders.A Strategic Move to Diversify Malaysia’s Visitor MarketsAdvertisement Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, described this partnership as a strategic move to diversify Malaysia’s international visitor markets. He explained that the collaboration would help Malaysia penetrate new regions, particularly those where tourism growth is still untapped. He emphasized the importance of public-private cooperation to develop innovative tourism marketing approaches that reflect the modern interests of travelers.With Mongolia being one of the fastest-growing outbound travel markets in Asia, the partnership presents an opportunity for Malaysia to engage and build long-term relationships with Mongolian travelers who are increasingly seeking international vacation experiences. The ‘Welcome Malaysia’ initiative will specifically target leisure travelers, families, and young adults interested in both cultural immersion and eco-tourism adventures.Strengthening Ties Through Tourism: Collaborative Efforts fo …
