Home » Travel Events in Asia » Penang’s Strategic Roadshow to India Shakes Up Tourism & Business Sectors, Ready for Global Takeoff in Visit Malaysia Year 2026 Published on
January 22, 2026Penang has taken a giant leap in solidifying its status as a premier global destination for tourism and business events by hosting the 9th edition of the Penang Roadshow to India. The roadshow, which took place from January 19 to 27, 2026, across Mumbai, New Delhi, Kochi, and Chennai, showcases Penang’s continued commitment to its relationship with India. This initiative, led by the Penang Convention & Exhibition Bureau (PCEB), strategically targets India’s lucrative tourism and business events market.Strengthening Bilateral Ties: Penang’s Commitment to IndiaThe Penang Roadshow to India has become an essential platform for business matching and destination promotion, further strengthening the bilateral ties between Malaysia and India. By engaging over 800 qualified buyers and more than 100 media representatives, the roadshow highlights Penang’s capabilities across various sectors, including leisure, corporate incentives, meetings, and exhibitions. This initiative demonstrates Penang’s growing importance as a prime destination for international business events, fostering strong connections with decision-makers in India’s tourism, corporate, and incentive travel industries.Penang’s Expanding Role in Business EventsPenang’s business events sector continues to experience significant growth, positioning the destination as a leader in the region’s conference, exhibition, and incentive travel sectors. The roadshow serves as a critical tool in demonstrating Penang’s capacity to host high-value and high-impact events, promoting its state-of-the-art infrastructure, professional services, and unparalleled ability to deliver exceptional events. With over 2,900 business events hosted in 2025, generating an estimated RM1.3 billion in economic impact, Penang’s growing reputation in the business events sector reflects its maturity and robust ecosystem for such gatherings.Visit Malaysia Year 2026: A Catalyst for GrowthThe year 2026 marks a pivotal moment for Malaysia’s tourism industry as it embarks on the ambitious agenda of Visit Malaysia Year 2026 (VM2026). This national initiative aims to elevate Malaysia’s profile on the global stage and accelerate tourism growth. For Penang, VM2026 presents an excellent opportunity to enhance its international market engagement, attract higher-yield visitors, and reinforce its status as a key destination for both tourism and business events. The roadshow plays a crucial role in ensuring that Penang remains a priority for global travel and events planners, aligning seamlessly with the broader nati …
