Home » Spain Travel News » Peru Shines on the Global Stage at FITUR 2026 with Unmatched Tourism Experiences in Nature, Culture, Adventure, and Culinary Arts Published on
January 22, 2026Peru is taking the spotlight at the International Tourism Fair (FITUR) 2026 in Madrid, Spain, showcasing its rich diversity and world-class tourism offerings. From January 21 to 25, the nation is promoting an unparalleled range of experiences designed to appeal to global travelers. The delegation includes 30 Peruvian companies presenting unique opportunities in adventure, culture, gastronomy, and eco-tourism, positioning the country as one of the most compelling travel destinations worldwide.The Peru Pavilion at FITUR 2026 has quickly become a focal point of the exhibition. Its design reflects both tradition and modernity, highlighting the country’s commitment to safety, sustainability, and innovation in tourism. Visitors are immersed in interactive exhibits, live demonstrations, and multimedia presentations that bring Peru’s natural beauty, history, and vibrant culture to life. This pavilion creates an engaging environment where attendees can experience the nation’s landscapes, culinary delights, and cultural traditions in a cohesive and memorable journey.Advertisement A standout feature is the “Ruta de Leon” (Pope Leo’s Route), an innovative experience that blends history, culture, and storytelling. Travelers exploring this route are offered a deeper understanding of Peru’s heritage, from ancient spiritual practices to contemporary cultural expressions. It exemplifies how the country is transforming tourism into an experience that is educational, meaningful, and unforgettable.Beyond the pavilion, Peru’s delegation is actively participating in high-level international engagements. Meetings with organizations such as the United Nations World Tourism Organization (UNWTO), the Development Bank of Latin America and the Caribbean (CAF), and the Inter-American Development Bank (IDB) aim to strengthen collaboration and identify new investment opportunities. In addition, discussions with tourism authorities from countries including Spain, Chile, Argentina, and the Dominican Republic are focused on establishing strategic partnerships and exploring innovative tourism projects.AdvertisementThe program also includes specialized business forums and conferences designed to foster knowledge exchange and strategic dialogue. Thes …
