Home » Philippines Travel News » Philippines Showcases Regional Leadership as ASEAN Tourism Forum 2026 Opens in Cebu with a Strong Push for Sustainable and Inclusive Growth Published on
January 29, 2026Philippines has taken a leading role in shaping the future of Southeast Asian tourism with the official opening of the ASEAN Tourism Forum (ATF) 2026 in Cebu. The event emphasized sustainability and inclusivity as the cornerstones of regional tourism development, positioning the sector as a driver of economic growth, cultural exchange, and environmental protection across ASEAN nations.The forum brought together over 1,000 delegates representing countries from across Southeast Asia and beyond. Participants engaged in more than 30 discussions, seminars, and networking sessions, culminating in the ATF TRAVEX exhibition, a major showcase for business opportunities in the tourism sector. Buyers from over 50 countries attended, while international media coverage ensured that ASEAN’s progress in tourism received global attention. The exhibition served as a hub for partnerships, investment negotiations, and the sharing of innovative approaches to tourism management.Advertisement A highlight of ATF 2026 was the launch of the ASEAN Tourism Sector Plan 2026-2030, a strategic framework aimed at guiding sustainable tourism growth across the region. The plan focuses on improving visitor experiences, supporting businesses of all sizes, and enhancing ASEAN’s competitiveness on the global stage. It emphasizes a balance between economic expansion, social inclusion, and environmental protection, ensuring that tourism development generates lasting benefits for communities and destinations alike.The Philippines’ priorities as ASEAN Chair are articulated through the “SAIL ASEAN” (SAIL-A) framework, which identifies five strategic pillars:Advertisement AdvertisementEnhancing Trade and Investment Linkages – fostering economic connectivity and tourism-driven commerce across the region.Accelerating Digital Adoption – leveraging technology to improve operations, streamline services, and enhance the travel experience.Supporting MSME Growth – empowering micro, small, and medium enterprises to engage in regional and international tourism markets.Promoting Creative Industries and Innovation – integrating cultural, artistic, and innovative assets into tourism offerings.Advancing Sustainable and Inclusive Economies – ensuring that tourism benefits are equitabl …
