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Philippines to Host ATF 2026 in Cebu, Uniting ASEAN Tourism Leaders for an Unprecedented Showcase of World-Class Venues, Dynamic Networking, and Game-Changing Regional Collaborations
Published on
January 17, 2026
The Philippines, as the host country of the ASEAN Tourism Forum (ATF) 2026, is preparing to welcome delegates to Cebu, marking a significant event in the region’s tourism landscape. With the event scheduled for January 2026, Cebu will serve as the meeting point for key stakeholders, offering a platform for important regional exchanges. The country aims to strengthen its role in ASEAN’s tourism sector and foster deeper connections between member nations.
ATF 2026 to Feature Key Updates on ASEAN’s Tourism Progress
A standout feature of ATF 2026 will be the National Tourism Organisation (NTO) briefings, scheduled for the 28th and 29th of January. These briefings will provide crucial updates from ASEAN member states, including Timor-Leste, which recently became a part of the ASEAN family. Delegates attending the forum can expect to gain valuable insights into the latest tourism developments, emerging destinations, and strategic plans shaping the future of Southeast Asia’s travel industry. The forum will also highlight key initiatives aimed at driving tourism growth and enhancing regional connectivity.Advertisement
A Robust Programme of Events and Networking Opportunities
ATF 2026 will feature an extensive range of official functions, enhancing its status as a must-attend event in the Southeast Asian tourism calendar. These events will not only facilitate networking among industry leaders but also provide ample opportunities for collaboration and business partnerships.
One of the major highlights will be the Hosted Luncheon by Tourism Malaysia, set for 28th January 2026 at the Dusit Thani Mactan Cebu Resort. Another notable event will be the ASEANTA Excellence Awards Night, which recognizes the achievements of individuals and organizations in the ASEAN tourism industry. The ATF 2026 Opening Ceremony, hosted by the Tourism Promotions Board of the Philippines, will kick off the event with an unforgettable experience, while a Reception and Dinner, organized by the Singapore Tourism Board, will offer a glimpse into what to expect from ATF 2027. The ASEAN Tourism Standard Awards and the Closing Ceremony will take place at the NUSTAR Convention Centre, bringing the event to a memorable conclusion.
Cebu’s Leading Hotels Ready for ATF 2026 Attendees
As a crucial part of the event, the official hotels for ATF TRAVEX 2026 have been confirmed, ensuring that all delegates have access to world-class …