Home » TRAVEL EVENT NEWS » Sichuan Opera Ignites Tourism and Consumption Boom in Neijiang, China, Ahead of Spring Festival Celebrations Published on
January 17, 2026Neijiang, a city in Sichuan Province in southwest China, is experiencing a dynamic fusion of cultural heritage and modern commerce. A dynamic cultural event was held at the Fan Changjiang Cultural and Tourism Park as part of the city’s efforts to boost tourism and consumption in preparation for the Spring Festival. This event drew both locals and visitors to witness a breathtaking Sichuan Opera “fire-spitting” performance. The campaign, which includes sports experiences, food tastings, cultural shows, and consumer vouchers, aims to celebrate the region’s rich cultural history while also encouraging the public to adopt green, healthy lifestyles.A Unique Cultural Showcase: Sichuan Opera PerformanceThe centrepiece of the event was a mesmerizing Sichuan Opera performance featuring the dramatic art of “fire-spitting”. This traditional art form, known for its vivid storytelling and eye-catching performances, played a crucial role in drawing large crowds to the park. The opera, with its distinct features like face-changing and fire-spitting, is a significant part of Sichuan’s cultural heritage. These performances have gained worldwide recognition and are often regarded as a powerful symbol of the region’s rich artistic traditions.Advertisement The park was filled with the sounds of dramatic music, and the vibrant costumes added a festive atmosphere. This unique event not only attracted tourists but also engaged the local community, offering them a chance to reconnect with their cultural roots. The “fire-spitting” aspect, in particular, left audiences in awe, symbolizing both the artistic and daring spirit of Sichuan Opera.A Comprehensive Campaign for Sustainable LivingThis cultural event was more than just a spectacle; it was part of a larger campaign to promote sustainable living …
