Home » TRAVEL EVENT NEWS » Snow Cricket Established As Premier Attraction In Gulmarg Amidst Strategic Revitalization Of Kashmir Winter Tourism Published on
January 3, 2026The winter landscape of Gulmarg has been transformed into a vibrant arena for snow cricket, marking a significant milestone in the evolution of Kashmir tourism. This innovative sporting activity was introduced as a central highlight of the ongoing five-day Winter Carnival, an event meticulously organized by the Jammu and Kashmir Tourism Department. By utilizing the pristine, snow-covered fields as a cricket pitch, a unique spectacle was created that successfully captured the attention of both domestic and international visitors. The initiative was designed to rejuvenate the regional tourism sector, which has sought fresh avenues for growth and engagement. Through the integration of a beloved national sport with the ethereal beauty of the Himalayan slopes, a new tradition appears to have been established in the heart of the valley.Strategic Objectives of the Gulmarg Development AuthorityThe vision behind this sporting event was further elucidated by Tariq Hussain Naik, the Chief Executive Officer of the Gulmarg Development Authority. It was noted by the officer that the primary aim of such activities is to enhance the visual charm of the region while providing a distinctive experience for those arriving at the start of the new year. The efforts of the Gulmarg Development Authority are directed toward ensuring that the winter wonderland of Gulmarg remains a competitive and attractive destination. It was emphasized that the focus of the Tourism Department remains steadfast on providing high-quality experiences across all parts of Kashmir. The grand commencement of the 2026 season has led to high expectations for the total revival of the industry, with the influx of tourists being viewed as a vital blessing for thousands of local families whos …
