Home » America Travel News » Taiwan Unveils Cultural Treasures and Expands Flight Connections to Lure North American Travelers at 2026 New York Travel Show Published on
January 25, 2026Taiwan is stepping into the spotlight at the 2026 New York Travel and Adventure Show, presenting an immersive showcase of its culture, landscapes, and experiences to entice North American travelers. Held at the Javits Convention Center over the weekend, Taiwan’s exhibition, themed “Picture Me in Taiwan,” offered visitors a glimpse into the island’s diverse attractions and vibrant traditions, encouraging them to envision a journey filled with unforgettable experiences.The booth was designed to provide an interactive and multi-sensory introduction to Taiwan. Visitors could explore cultural demonstrations, taste local delicacies, and engage in hands-on activities such as traditional crafts and culinary experiences. The goal was to create a memorable first impression that inspires travelers to extend their stays in Taiwan and move beyond the typical transit stop, converting curiosity into concrete travel plans.Advertisement While Taiwan has seen steady growth in visitor numbers from North America—recording nearly a 10% increase over the past year—tourism authorities aim to address a persistent challenge: many travelers currently only pass through the island. To encourage longer visits, Taiwan is emphasizing its key cultural and natural highlights. Festivals such as the Taiwan Lantern Festival, historic landmarks, and iconic scenic areas are central to campaigns aimed at attracting visitors for multi-day itineraries rather than brief layovers.Air connectivity is also being expanded to support this push. Airlines operating between the eastern United States and Taiwan are increasing flight frequencies to meet growing demand. By August, additional weekly flights will be introduced on major routes, with plans to reach daily service later in the year. These measures aim to make Taiwan more accessible, convenient, and attractive for travelers, encouraging both leisure and business visitors to explore the island more deeply.AdvertisementTaiwan’s appeal lies in its remarkable diversity of experiences. Urban areas offer bustling night markets, modern shopping hubs, lively arts scenes, and entertainment options, while nature lovers can explore mountains, forests, beaches, and coastal trails that provide opportunities for hiking, photography, and relaxation. Cultural enthusiasts are drawn to ancient temples, traditional villages, mus …
