Home » Thailand Travel News » Thailand Focuses on Sustainability and Regional Growth with Strategic Participation at ASEAN Tourism Forum Published on
January 28, 2026The Tourism Authority of Thailand (TAT) has unveiled its Thailand Pavilion at TRAVEX, a key segment of the ASEAN Tourism Forum 2026 (ATF 2026), which is being held in Cebu, Philippines, from January 25 to 30, 2026. This participation marks a critical moment in Thailand’s ongoing strategy to bolster its position in high-value tourism, promote sustainability, and deepen regional cooperation across the ASEAN region. With a rich history of engagement at the ATF, Thailand’s role continues to be pivotal in shaping regional tourism policies and fostering meaningful collaborations within the industry.ATF 2026, now in its 44th edition, carries the theme “Quality Tourism, Sustainability, Regional Integration and Innovation,” and is hosted by the Philippines this year. As the ASEAN region’s primary platform for tourism policy alignment and industry cooperation, the forum provides a unique opportunity for countries to come together to share best practices, discuss emerging trends, and drive collective growth in the tourism sector. Thailand, a long-standing participant, has hosted the event six times previously, underscoring its commitment to promoting sustainable tourism and supporting regional integration.The participation of the Ministry of Tourism and Sports of Thailand in the ASEAN Tourism Ministers’ Meeting further strengthens the country’s leadership role. At this meeting, Thailand contributes significantly to discussions on policy development, the e …
