Home » GERMANY TRAVEL NEWS » Tourism Ireland Inspires German Travellers to Slow Down, Discover Hidden Gems and Experience Authentic Irish Culture in Its 2026 Promotional Campaign Published on
January 24, 2026Tourism Ireland has launched its 2026 campaign in Germany at Stuttgart’s renowned CMT holiday exhibition, one of Europe’s largest and most influential travel events. Eleven tourism businesses from across the island joined the initiative, presenting Germany’s travellers with a fresh perspective on Ireland’s landscapes, culture, and experiences.CMT attracts close to 300,000 visitors over nine days, including holidaymakers seeking inspiration, travel agents, tour operators, and around 1,500 journalists covering travel and lifestyle. The exhibition provides a vital platform for Ireland to showcase its distinctive appeal to German audiences, a key market for the island’s tourism sector.Advertisement In recent years, German travellers have increasingly sought holidays that combine relaxation with discovery, offering time to unplug, explore, and connect with nature. Tourism Ireland’s 2026 programme focuses on experiences that meet these expectations, highlighting Ireland’s dramatic coastlines, rolling countryside, vibrant cultural hubs, and emerging culinary scene.Nature-driven experiences take centre stage in the promotion. Visitors can traverse the Wild Atlantic Way, discover the rugged beauty of the Causeway Coast, or take in the sweeping views of the Ring of Kerry. Tranquil inland regions, from serene lakes to hidden valleys, are showcased as perfect destinations for wellness travel, cycling, hiking, or simply taking in the scenery. By emphasising both iconic and off-the-beaten-path locations, Tourism Ireland aims to inspire travellers to explore beyond familiar sights.Advertisement AdvertisementAdvertisement AdvertisementCultural and historical experiences are equally central. Ireland’s rich past is reflected in its ancient castles, medieval towns, and archaeological sites, while vibrant traditions in music, dance, and storytelling offer immersive cultural encounters. By combining well-known attractions with hidden treasures, the campaign invites visitors to experience Ireland’s heritage in an authentic and engaging way.Gastronomy is a growing focus of Ireland’s tourism offering. The island has developed a strong reputation for quality food and drink, from fresh seafood and artisanal cheeses to acclaimed restaurants and traditional pubs. Visitors can explore food trails, attend local festivals, and participate in farm-to-table experiences, all of which provide a taste of Ireland’s regional flavours and culinary creativity.AdvertisementAdvertisementFestivals and events throughout the year further showcase Ireland as a dynamic destination. Music, literature, arts, and cultural celebrations offer opportunities for visitors to immerse themselves in local traditions and contemporary creativity. By presenting Ireland as a lively, year-round destination, Tourism Ireland …
