Airbnb has taken its time to launch AI features within the app, but CEO Brian Chesky on Friday said the company is now planning to bake in features powered by large language models that would help users search for listings, plan their trips, and aid hosts in managing their properties.
Speaking at the company’s fourth-quarter conference call, Chesky said the company wants to increase its use of large language models for customer discovery, support and engineering.
“We are building an AI-native experience where the app does not just search for you. It knows you. It will help guests plan their entire trip, help hosts better run their businesses, and help the company operate more efficiently at scale,” he said.
The company separately said it is testing a new feature that lets users search and ask questions about properties and locations using natural language queries.
Currently, Airbnb offers an LLM-powered customer service bot, for some personalization, and communications. The new AI search feature is expected to “evolve into a more comprehensive and intuitive search experience that extends through the trip.”
Questioned by analyst whether Airbnb would roll out sponsored property slots within AI search, Chesky said the company wants to get the design and user experience right first.
“AI search is live to a very small percentage of traffic right now. We are doing a lot of experimentation. Over time, we are gonna be experimenting with making AI search more conversational, integrating it into more than the trip, and, eventually, we will be looking at sponsor listings as a result of that,” Chesky said, adding that Airbnb would consider designing an ad unit that fits the conversational search flow.
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