Home » TRAVEL EVENT NEWS » Alberta Welcomes Top Travel Agents from Germany to Explore its Winter Wonders and Year-Round Attractions Published on
February 17, 2026Image generated with AiAlberta is rolling out the welcome mat for 300 top travel agents from Germany and several other European countries, as part of the 2026 DERTOUR Campus Academy event. From February 21 to 26, these agents will explore Alberta’s stunning landscapes and signature experiences during an immersive program designed to deepen their knowledge of the region’s year-round travel offerings. The event will take place in Calgary and Banff, two of Alberta’s most iconic destinations, showcasing the province’s incredible tourism potential.DERTOUR, one of Europe’s leading travel groups, is hosting this event to enhance the knowledge of its travel agents, who will gain valuable insights into Alberta’s unique cultural heritage, winter sports, and outdoor adventures. This collaboration between Travel Alberta and DERTOUR is expected to boost tourism growth and strengthen the province’s position as a premier travel destination for European tourists, particularly those from Germany.Alberta Hosts DERTOUR Campus Academy: A Key Opportunity for German and European Travel AgentsThe DERTOUR Campus Academy is an important educational initiative for travel agents from Germany, France, the United Kingdom, and other European countries. The event’s aim is to give agents a firsthand experience of Alberta’s world-class attractions and offer in-depth training on the best ways to sell Alberta as a destination of choice. The focus of this year’s academy is on winter tourism, with agents getting an up-close look at the winter activities that make Alberta a year-round destination. From skiing in the Rockies to hot springs, Alberta’s wide variety of offerings will be showcased to these international travel professionals.As Tannis Gaffney, Chief Marketing Officer of Travel Alberta, noted, this partnership with DERTOUR is a powerful opportunity to drive real economic impact and showcase Alberta as a diverse, high-quality destination. The academy’s exposure also supports Alberta’s ongoing efforts to attract more European travelers, especially as the province continues to receive global recognition for its outdoor tourism experiences.AdvertisementThe Impact of DERTOUR Campus Academy on Alberta’s Tourism IndustryFor Alberta, hosting the DERTOUR Campus Academy is a strategic move designed to boost the province’s tourism market, particularly with European visitors. As the province’s tourism sector continues to grow, initiatives like this allow Alberta to reach a broader audience, establishing deeper connections with influential travel agents. The economic impact of these initiatives is significant, considering that Germany is one of Alberta’s largest overseas markets, alongside the United Kingdom and France.This year’s academy is expected to generate strong demand for Alberta’s travel offerings, particularly for luxury travel, ski resorts, and outdoor adventure tourism. With Alberta’s growing reputation in these areas, the academy offers an excellent opportunity for Alberta to position itself as a leader in winter tourism, as …
