Home » TRAVEL EVENT NEWS » China Tourism Revitalized: Experience the Ultimate Spring Festival Celebration at the Historic Great Wall Published on
February 12, 2026As the lunar calendar turns, the formidable stone ramparts of the Great Wall are being transformed into a vibrant stage for the intersection of ancient heritage and futuristic spectacle. In Badaling Town, situated at the base of this UNESCO World Heritage site, a weeks-long Spring Festival celebration has been launched. This event is strategically timed to invigorate regional tourism before stringent new preservation regulations are implemented. Visitors are currently being treated to an eclectic mix of robotic lion dances and Peking Opera performances, while bustling New Year markets offer a sensory journey through China’s storied past.The festival, now in its fifth annual iteration, was officially opened this past Tuesday in the Yanqing District of Beijing. Designed to run through February 28, the program is built upon four foundational pillars: the majesty of the Great Wall, the exhilaration of ice and snow activities, the preservation of intangible cultural heritage, and the warmth of traditional New Year customs. This multifaceted approach ensures that the holiday spirit is felt by every traveler wandering through this historic gateway.Curated Experiences and Winter WondersThe primary objective of this year’s festivities is to foster a deeper understanding of the Great Wall’s legacy among the public. It is hoped by local authorities that through increased foot traffic and engagement, the cultural narratives of China can be more effectively disseminated. By integrating food, lodging, transportation, and entertainment into a single, seamless itinerary, a comprehensive holiday getaway has been structured for both domestic residents and international explorers.Adjacent to the cultural exhibits, a sprawling snow-themed amusement park has been established. The landscape is dom …
