Much has changed for Jenny Wang, the founder who’s bringing “Clueless” fashion tech to life.
Last year, her company, Alta, raised $11 million in a round led by Menlo Ventures to let users create digital closets and try on their clothes with their own virtual avatars. It’s a tech once seen only in movies, most notably in “Clueless,” where Cher styles and plans her outfits using computer technology. Alta is similar to that, allowing users to plan and style outfits using the latest AI innovations.
A slew of big names participated in Atla’s round last year, including models Jasmine Tookes and Karlie Kloss, Anthropic’s VC arm Anthology Fund, and Rent the Runway cofounder Jenny Fleiss.
TechCrunch caught up with Wang during New York Fashion Week to talk about how the company has expanded since that round.
For starters, the product is officially in the app store; Time and Vogue named it one of the best innovations of last year, and Wang said more than 100 million outfits have been generated on the platform since its launch in 2023. It has partnerships with Poshmark and the Council of Fashion Designers of America, with more partnerships to be announced soon.
“Alta’s own app also features thousands of brands that users can shop from,” Wang said.
Right now, the company is focused on building app and website integration experiences for brands, she said, where customers can try on a designer’s clothing using a personalized Alta Avatar. This week, the company unveiled its first integration collaboration, teaming up with Public School, a storied New York City brand.
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“Shoppers can style looks from the new collection on their own Alta avatar,” Wang said.
She met the Public School team — Dao-Yi Chow and Maxwell Osborne — through the founder of Poshmak, who is also an angel inves …