When a startup announced plans last fall to recreate lost footage from Orson Welles’ classic film “The Magnificent Ambersons” using generative AI, I was skeptical. More than that, I was baffled why anyone would spend time and money on something that seemed guaranteed to outrage cinephiles while offering negligible commercial value.
This week, an in-depth profile by the New Yorker’s Michael Schulman provides more details about the project. If nothing else, it helps explain why the startup Fable and its founder Edward Saatchi are pursuing it: It seems to come from a genuine love of Welles and his work.
Saatchi (whose father was a founder of advertising firm Saatchi & Saatchi) recalled a childhood of watching films in a private screening room with his “movie mad” parents. He said he first saw “Ambersons” when he was twelve.
The profile also explains why “Ambersons,” while much less famous than Welles’ first film “Citizen Kane,” remains so tantalizing — Welles himself claimed it was a “much better picture” than “Kane,” but after a disastrous preview screening, the studio cut 43 minutes from the film, added an abrupt and unconvincing happy ending, and eventually destroyed the excised footage to make space in its vaults.
“To me, this is the holy grail of lost cinema,” Saatchi said. “It just seemed intuitively that there would be some way to undo what had happened.”
Saatchi is only the latest Welles devotee to dream of recreating the lost footage. In fact, Fable is working with filmmaker Brian Rose, who already spent years trying to achieve the same thing with animated scenes based on the movie’s script and photographs, and on Welles’ notes. (Rose said that after he screened the results for friends and family, “a lot of them were scratching their heads.”)
So while Fable is using more advanced technology — filming scenes in live action, then eventually overlaying them with digital recreations of the original actors and their voices — this proje …