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February 13, 2026Southern Oregon, a region known for its stunning landscapes and outdoor adventures, is welcoming the return of a key tourism industry event. The Southern Oregon Travel Jam, a rebranded version of the Travel Southern Oregon Symposium, will take place on February 23, 2026, in Medford, Oregon. After a multi‑year break, this long‑running conference is making a grand return, focusing on new opportunities for sustainable tourism, regional growth, and collaboration across the area.The event will bring together a diverse group of tourism professionals, business owners, government officials, and non-profit partners who are eager to engage with new ideas and strategies. The relaunch of this event represents a fresh chapter for Southern Oregon tourism, combining interactive workshops, panels, and networking opportunities aimed at improving tourism development across the region. The Travel Jam aims to energize local communities, attract new investments, and establish long‑term partnerships that will sustain tourism growth.What to Expect from the Southern Oregon Travel Jam: New Insights and Collaborative Strategies for 2026The Southern Oregon Travel Jam is designed to be more than just a conference — it’s a platform for innovation, dialogue, and actionable strategies for the future. Participants can expect to hear from industry experts, including Jake Haupert, co‑founder of the Transformational Travel Council, who will serve as the keynote speaker. Haupert’s talk will focus on purpose-driven tourism and how regions like Southern Oregon can develop and promote regenerative travel experiences. His insights will be especially valuable for those looking to build more authentic travel experiences that benefit both visitors and local communities.Additionally, the event will feature a range of interactive sessions, including workshops on sustainable tourism practices, branding for small tourism operators, and discussions about the role of local culture in travel experiences. The goal is to empower businesses and individuals to innovate and adapt to changing market conditions while ensuring that growth is sustainable and community-focused.AdvertisementRogue Valley and Southern Oregon: Tourism at the Heart of Regional GrowthThe Southern Oregon Travel Jam is a vital event for the Rogue Valley and Southern Oregon, where tourism is a key pillar of the economy. The Rogue Valley is home to famous attractions such as Crater Lake National Park, Applegate Valley wineries, and the stunning Ashland Shakespeare Festival. As the region continues to grow in popularity, the Travel Jam will be the perfect space to discuss ways to balance growth with environmental stewardship and support local communities.Participants will gain insights into tourism sustainability, environmental impact, and marketing strategies to help put Southern Oregon on the map as a leading eco-tourism destination. The aim is …
