Home » Latest Travel News of Asia » Strategic Partnership Formed Between Asia Rugby and Sri Lanka to Elevate Sports Tourism and Athletic Development Published on
February 9, 2026A significant commitment has been made by Asia Rugby to bolster the landscape of Sports Tourism and Rugby Development within Sri Lanka. During a high-level diplomatic visit to the island, the President of Asia Rugby, Qais Al-Dhalai, articulated a vision where the sport serves as a primary engine for economic and athletic growth. Through a Strategic Partnership with local authorities, the potential for the nation to become a premier destination for international sporting events is being prioritized.The arrival of the Asia Rugby President was marked by extensive discussions with key stakeholders, including the Minister of Sports and Youth Affairs, Harin Fernando. It was emphasized throughout these sessions that the island possesses a unique combination of passionate fans, historical significance in the sport, and geographical beauty, all of which are essential ingredients for a thriving sports tourism sector.The Strategic Vision for Continental CollaborationThe promise of comprehensive support from the regional governing body is viewed as a turning point for the local administration. It was noted by Al-Dhalai that the dedication shown by the Sri Lanka Rugby (SLR) leadership has been instrumental in aligning national goals with continental standards. A roadmap has been established to ensure that international tournaments are frequently hosted on Sri Lankan soil, thereby drawing global audiences and enhancing the country’s profile.The passive role of the regional body has been transformed into an active mentorship. Resources are being allocated to ensure that coaching, officiating, and player welfare programs are elevated to meet professional benchmarks. By integrating these improvements, the quality of the game is expected to rise, making the local matches more attractive to broadcasters and international sponsors alike.AdvertisementEnhancing the Economic Impact Through Sports TourismThe intersectio …
