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February 3, 2026The announcement has been made that ITB China 2025 has officially selected Georgia as its designated Partner Country. This prestigious role is expected to provide a significant platform for the nation to showcase its unique cultural heritage and natural landscapes. As a premier travel trade show in the Chinese market, the event serves as a vital bridge for international tourism boards. Through this strategic partnership, the visibility of the country is anticipated to be enhanced among top-tier travel buyers and industry professionals. The selection of the nation as a tourism destination reflects a growing interest in the intersection of European and Asian influences.The Significance of the PartnershipGreat emphasis is placed on the collaborative efforts between the organizers and the Georgian National Tourism Administration. It is observed that this partnership is designed to foster deeper connections within the global travel industry. By being featured as the primary partner, the country is granted an unparalleled opportunity to highlight its diverse offerings. Everything from the ancient wine-making traditions to the rugged peaks of the Caucasus Mountains will be presented to an international audience. The formal narrative of the event is centered on mutual growth and the exploration of new market segments within the Asian continent.Historical and Cultural Assets on DisplayThe rich tapestry of Georgian history is expected to be a focal point during the exhibition. The ancient churches, cobblestone streets of Tbilisi, and the UNESCO World Heritage sites are viewed as major draws for modern travelers. It is noted that the cultural depth of the region provides a compelling story for …
