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February 9, 2026A strategic alliance has been formalized between Thomas Cook (India) Ltd and SOTC Travel in conjunction with the Mauritius Tourism Promotion Authority. This significant collaboration is designed to enhance the visibility of the island nation and stimulate higher visitation rates from the Indian market. By focusing on the expansion of tourism holiday packages to Mauritius, the initiative aims to capture the interest of travelers seeking diverse experiences. Through this partnership, the strengths of Thomas Cook India and SOTC Travel are being leveraged to promote Mauritius tourism as a premier choice for leisure and corporate visitors alike.Formalization of the Strategic PartnershipA Memorandum of Understanding was recently signed by the organizations involved, establishing a framework for a multi-dimensional collaboration. The agreement was executed by Thomas Cook (India) Ltd and its group entity, SOTC Travel, alongside the Mauritius Tourism Promotion Authority (MTPA). It is intended that this alliance will address several key areas, including the enhancement of destination knowledge, the development of innovative travel products, and the implementation of robust marketing communications. The primary objective of these efforts is to ensure that Mauritius remains a top-of-mind destination for travelers residing in various regions of India.Targeted Market Expansion and OutreachThe strategy devised by the partners involves an extensive outreach program that spans across India’s major metropolitan areas as well as the rapidly growing Tier 2 and Tier 3 cities. It is observed that there is a significant surge in travel demand from these emerging markets, and the col …
