The Pan American Health Organization (PAHO), a United Nations agency, has issued a new report warning of an uptick in measles cases throughout the region.On Wednesday, the organisation issued an epidemiological alert that called for member states to strengthen “routine surveillance and vaccination activities” in order to combat the spread of the disease.Recommended Stories list of 3 itemsend of list“The sharp increase in measles cases in the Americas Region during 2025 and early 2026 is a warning sign that requires immediate and coordinated action by Member States,” PAHO said in a statement.Overall, in the first three weeks of 2026 alone, PAHO documented 1,031 cases of measles in the Americas. Throughout 2025, a total of 14,891 cases were confirmed.Some of the biggest outbreaks the PAHO highlighted were unfolding in North America, with countries like the United States, Mexico and Canada facing high numbers of cases.What is measles?Measles is a highly contagious airborne virus capable of infecting nine out of every 10 people exposed to it, if they are unvaccinated.In most cases, symptoms of the disease clear up within several weeks. However, measles can be deadly or cause life-altering health complications, particularly among young children.Some sufferers find themselves with ear infections and lung inflammation. Others experience pneumonia or encephalitis, a swelling of the brain that can cause lasting damage, including seizures and memory loss.The only way to prevent measles and halt its spread is by taking a vaccine. That care is often administered through a combination vaccine known by th …