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March 15, 2026Image generated with AiThe American Society of Travel Advisors (ASTA) has announced the highly anticipated dates and location for its 2027 River Cruise Expo. After a sell-out event in Amsterdam in 2026, ASTA will return to Vienna, Austria, from March 10–14, 2027, for an even larger and more immersive experience for travel advisors and industry professionals.As one of the most significant events in the river cruise industry, this expo promises to be the largest in the organization’s history, offering travel advisors the unique opportunity to interact with cruise brands, inspect ships, and attend tailored educational sessions designed to elevate their sales expertise.ASTA River Cruise Expo: A Key Event for Travel AdvisorsASTA’s River Cruise Expo has become a crucial annual event that provides travel advisors with hands-on opportunities to connect with major river cruise brands. Each year, the event hosts an extensive lineup of participating cruise lines, offering a rare chance for advisors to compare various river cruise products and luxury offerings side by side.For the 2027 Expo, at least 13 leading river cruise brands will participate, showcasing a minimum of 17 ships docked in Vienna. Advisors can explore the hardware, experience luxury features, and learn about new routes and shipboard offerings. With such an extensive range of brands represented, attendees will be able to gain a comprehensive understanding of the river cruise market’s most diverse products.AdvertisementVienna’s central location along the Danube River i …
