Meet the former Apple designer building a new AI interface at Hark

by | Mar 24, 2026 | Technology

A secretive AI lab founded by serial entrepreneur Brett Adcock shared new details about what it believes is a novel marriage of model-building and hardware design that will change how humans interact with intelligent software.

The company said in a statement it would design multi-modal end-to-end models, their hardware, and their interfaces in tandem to deliver a “seamless end-to-end personal intelligence product.” The system will have a persistent memory of your life and can listen, see, and interact with the world in real time.

How that will be executed remains unclear outside the company, but Hark’s ambition is representative of Silicon Valley’s ongoing hunt for the killer app that will make AI a desired consumer product, not features kludged dubiously into existing digital platforms.

“My view is simple: today’s AI models aren’t nearly intelligent enough, they feel quite dumb, and the devices we use to access them are fundamentally pre-AI,” Adcock wrote in a January internal memo shared with TechCrunch. “We’re moving toward a world that looks more like sci-fi characters Jarvis or Her, with systems that anticipate, adapt, and genuinely care about the people using them.”

Details are intentionally sparse, but Hark points to Director of Design Abidur Chowdhury as a key hire. Previously an industrial designer at Apple credited with leading the design team behind the iPhone Air and other recent models, London-born Chowdhury left last fall after meeting with Adcock and buying into his vision for updating the way humans automate their lives.

In an exclusive interview with TechCrunch, Chowdhury declined repeated invitations to spill the beans on Hark’s roadmap, only s …

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