Home » SUSTAINABLE TRAVEL » Sardinia, Italy: A Sustainable Odyssey at the 2026 “Do the Right Thing!” Fair – Discovering the Mediterranean’s Slow Travel Revolution Published on
March 15, 2026Image generated with AiSardinia has once again captured the spotlight on the national tourism stage. The island’s commitment to sustainable lifestyles and walking tourism will be highlighted at the renowned “Do the Right Thing!” fair, which runs from March 13th to 15th at Rho Fiera Milano. The Regional Government has established a dedicated hub in the “Fiera dei Grandi Cammini” section to serve as a meeting point for travellers looking for authenticity. Instead of the typical summer beach story, this one tells of quiet trails, hidden villages, and profound history.The Dawn of Italy’s 61st UNESCO World Heritage SiteA significant portion of the exhibition is centred around the island’s archaeological prestige. Specifically, global attention is being directed toward the Domus de Janas (House of the Fairies). In July 2025, these Neolithic rock-cut tombs were officially inscribed as Italy’s 61st UNESCO World Heritage Site. This international recognition is being utilized at the fair to highlight Sardinia’s deep temporal roots. Beyond these stone monuments, the island’s identity is further reinforced through displays of artisanal craftsmanship and traditional viticulture, ensuring that the cultural fabric of the region is presented as a holistic experience.Navigating the Island at a Gentle PaceThe centrepiece of the regional participation was marked by the conference titled “We walk in Sardinia 2026: come and discover Sardinia at a slow pace.” Held on Saturday afternoon in Piazza Grandi Cammini, the latest developments in hiking infrastructure and itinerary development were presented by regional officials. This initiative is designed to pivot the tourism model toward “slow travel”, where the journey across the landscape is valued as much as the destination.The event was brought to a p …
