Home » TRAVEL EVENT NEWS » Uzbekistan’s Tourism Potential Captivates the World at ITB Berlin 2026: Strategic Partnerships with Top Global Brands and a Vision for Transforming Historic Cities into Luxury Tourism Hubs Published on
March 12, 2026Image generated with AiUzbekistan’s participation in ITB Berlin 2026 marks a significant milestone in its tourism growth, showcasing the country’s rich cultural heritage and modern infrastructure. This strategic involvement highlights Uzbekistan’s ambition to establish itself as a premier travel destination, fostering global partnerships across Europe, Asia, and beyond. The event provides a platform for Uzbekistan to demonstrate its commitment to sustainable tourism, promote its unique attractions, and engage with key industry players to drive future growth in the sector.The ITB Berlin 2026, one of the largest and most significant tourism exhibitions in the world, took place in the heart of Germany’s capital. Held annually since 1966, this prestigious event is recognized as a key gathering for the global tourism industry. It attracts professionals from all corners of the world, including tourism, hospitality, logistics, and technology sectors.This year’s event, marking the 60th anniversary of the ITB Berlin exhibition, surpassed expectations with more than 170,000 attendees. The exhibition included the renowned international congress, the ITB Berlin Convention, which brought together approximately 24,000 industry specialists. This gathering of professionals reflects the dynamic nature of the global tourism market and its continuous evolution.The fair, hosted at Berlin Messe, saw the participation of 5,800 leading companies and organizations from 170 countries. Among these were major firms in tourism, gastronomy, travel logistics, and innovative tourism technologies. Uzbekistan, with its growing tourism sector, was proudly represented by a national delegation. Over 20 tourism companies, hotels, and airlines were showcased, contributing …
