After 15 years as Apple’s CEO, Tim Cook will be stepping down from the role in September.
On the latest episode of TechCrunch’s Equity podcast, Kirsten Korosec, Sean O’Kane, and I discussed Apple’s big announcement. We reflected on how Apple has changed since Cook took over from Steve Jobs in 2011, and what challenges incoming CEO John Ternus will be facing.
“If you look at a certain camp, it is very much like, ‘John Ternus is a product guy and this is going to be amazing’ and it’s very nostalgic and going back to Steve Jobs,” Kirsten said. “But I think what people forget is that Tim Cook actually made another product, which was completely around operations.”
Similarly, Sean noted that Cook has given Ternus a strong “running start” as “the company’s numbers just sort of keep going up.” But a running start doesn’t guarantee victory: “How much volatility is around the corner? Are we really looking at a situation [with] the breaking apart of a global economy, along with the rise of artificial intelligence changing how business gets done?”
Keep reading for a preview — edited for length and clarity — of our full conversation.
Anthony: The decisions that Apple makes also trickle down to a bunch of other companies, because there are all kinds of startups that maybe don’t build their entire business on the iOS platform, but certainly a significant part of their business comes on the iPhone.
Kirsten: I think it’s been really interesting to see the different pockets of the tech world responding to whether this is a good or bad move and [asking] what were the successes of Tim Cook and what does Apple need now?
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If you look at a certain camp, it is very much like, “John Ternus is a product guy and this is going to be amazing” and it’s very nostalgic and going back to St …