MILAN — AC Milan named Massimo Calvelli as chief executive officer on Friday in a bid to “bring a winning culture” back to the club.The 51-year-old Calvelli replaces Giorgio Furlani, who was fired by U.S. owner, RedBird Capital Partners, last month as it cleaned house after what it deemed “an unequivocal failure” of a season.“The mandate is clear — we will play to win, instead of playing not to lose — in everything that AC Milan touches, but most importantly on the field,” RedBird managing partner Gerry Cardinale said in a statement.“The entire organization at AC Milan will now benefit tremendously from his full time appointment and sense of urgency to bring a winning culture and results back to the club.”Calvelli will continue to serve as CEO International at RedBird Development Group and Operating Partner at RedBird Capital Partners. A former professional tennis player, he was previously ATP CEO from 2020-25.“Since joining RedBird last year, Massimo has distinguished himself as a leader and driver of organizational design that brings people together and establishes a culture of collaboration and professionalism,” Cardinale added.“Our model at RedBird often requires our senior leadership to go “in house” in our most important investments to ensure best in class execution, especially in situations requiring change and innovation.”Milan spent much of last season in the top two positions and fighting for the Serie A title. But a run of only two wins in its last eight matches dropped it to fifth on the last day of the campaign and …
