Base44, the vibe coding platform that Wix acquired for $80 million just one year ago — when the company was barely six moths old and had a team of eight — has started rolling out its own AI model to support its users in creating apps with natural language.
The move comes as the discussion in AI circles has intensified over whether frontier models are best suited for all use cases. A related question is whether businesses built on top of someone else’s models are truly defensible long-term. The latest move of Base44, based in the Bay Area, speaks to both.
While its custom LLM is only just rolling out, Base44 hopes that it will eventually outperform frontier models. According to its founder, Maor Shlomo, “training and owning the model as part of [our] entire stack allows us a lot more optimizations on latency, cost, and efficiency.”
At first glance, this could be a way to stay ahead of competitors such as Swedish startup Lovable, which reached unicorn status in its Series A round last summer and that relies on external LLMs. However, Shlomo expects that others will train their own models — “at least the players that have gotten enough scale and velocity to have enough data.”
According to Jonathan Userovici, a general partner at VC firm Headline — whose portfolio includes AI companies like Mistral AI, but not Base44 — data is one of three key ingredients of defensibility for AI startups, alongside distribution and tech stack.
The upshot is that players with strong brands are now leaning into their data and infrastructure to increase their defensibility, and Base44 fits that pattern. The company says the first iteration of its LLM, Base1, was developed and trained on a dataset generated from “tens of millions of real user interactions on the platform.”
This dataset will keep on growing with the company; but so will its rivals’. The bigger competition may not be vibe-coding startups at all but instead come from frontier AI labs that are getting closer to Base44’s home turf — Cursor and Grok’s parent company xAI now both belong to SpaceX, and Claude Code has become a vibe coding player in its own right.
This gives Anthropic and other foundational AI providers access to data and feedback loops they can use to improve models for app creation, but Shlomo thinks specialization gives Base44 a leg up. “Models …