Airbnb has posted job listings on its careers site this July seeking senior leaders for two new business initiatives that the company has not publicly announced elsewhere. The company is recruiting for a product marketing and management leader to oversee what it calls the Tickets team, described as a new and fast-growing operation focused on attractions, tours, and live events. An additional opening seeks a senior strategy and operations leader responsible for expanding supply, managing ticket sales, and increasing gross booking value, with required experience in reservation systems, channel management, and both primary and secondary ticketing platforms.
Simultaneously, Airbnb posted a product manager position for a division called Wallet, which the company describes as its new financial hub designed for guests. The dual expansion represents a continuation of Airbnb’s strategic direction over the past year to diversify its revenue streams and offerings beyond short-term rental accommodations.
This move marks a significant development in the company’s business strategy. Airbnb previously gained experience in the attractions ticketing sector through its ownership of Tiqets, which it held for seven years before allowing Expedia to acquire the company. The company’s decision to now independently develop its own ticketing infrastructure suggests a renewed commitment to this market segment and indicates confidence in the revenue potential of experiences beyond accommodation. The introduction of a guest wallet feature suggests Airbnb intends to create a more comprehensive financial services ecosystem within its platform, potentially facilitating multiple transaction types and simplifying payments for users engaging with various Airbnb services.
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