AT&T reported stronger-than-expected wireless subscriber additions during the second quarter, with the company adding 432,000 net monthly bill-paying wireless customers compared to analyst estimates of 338,500. The stronger performance was attributed to the company’s bundled service offerings and revamped pricing strategies designed to appeal to value-conscious consumers.
The company’s convergence strategy centered on selling multiple connectivity services to individual households has become a key focus as U.S. telecom providers compete for customers within a limited market. AT&T launched OneConnect in March, a bundled subscription combining unlimited wireless service with home internet under a single monthly bill. The company also introduced customizable Build-A-Plan options and new entry-level wireless plans featuring expanded high-speed data allowances.
Beyond wireless additions, AT&T achieved record broadband subscriber growth, adding 367,000 new fiber internet users and 279,000 fixed wireless subscribers during the quarter. Approximately 42.5% of homes utilizing AT&T’s advanced internet services were also subscribing to its wireless offerings, indicating strong cross-selling success. The company continues to invest substantially in expanding its fiber network infrastructure to support this growth strategy.
Financial results for the second quarter showed total revenue of $31.6 billion, slightly below analyst estimates of $31.80 billion. However, adjusted earnings per share reached 65 cents, exceeding the average analyst estimate of 59 cents. Market reaction to the results was positive, with company shares rising 5% in premarket trading.
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