Brewdog co-founder James Watt launches bid to buy back beer firm

by | Jul 16, 2026 | Business

News summary produced by Claude AI

James Watt, co-founder of Brewdog, has submitted a bid to repurchase the craft beer company, according to communications sent to investors earlier this week. The move comes several months after Tilray, a US beverage and medical cannabis company, acquired Brewdog following the firm’s financial difficulties. Brewdog had accumulated debts exceeding £500m and subsequently collapsed, resulting in significant job losses across its operations.

At its height, Brewdog operated four breweries and maintained approximately 100 pubs globally, with valuations exceeding $1bn. The company’s investor base included roughly 20,000 participants in its “Equity for Punks” scheme, who typically invested around £500 in shares valued between £20 and £30 each. Following the company’s collapse, these investments became worthless, leaving retail investors with substantial losses.

Watt, who established Brewdog with Martin Dickie nearly 20 years ago in Aberdeenshire, stepped down as chief executive in 2024 and transitioned to a newly created role. Dickie departed the company last year. In his communications to former investors, Watt stated that if his acquisition bid succeeds, participants in Equity for Punks would receive shares at no cost to restore their previous stakes. He has since launched a separate beer brand called Second Best, allocating nearly 20% of shares to individuals affected by losses from their initial Brewdog investments.

Watt’s current takeover attempt represents a second effort to repurchase the firm, as he previously participated in acquisition discussions following the company’s initial collapse but was unsuccessful against Tilray’s offer. The businessman has recently issued apologies to staff and investors regarding management decisions, acknowledging that expansion efforts proceeded too rapidly.

Brewdog has faced ongoing scrutiny regarding workplace practices and historical conduct. A 2022 investigation raised allegations regarding Watt’s behavior toward female employees and identified violations of import regulations and marketing fabrications. The company subsequently encountered additional criticism in 2024 when announcing a shift to the legal minimum wage for new hires rather than maintaining the real living wage standard.

Article Attribution | Read More at Article Source