Justin Bieber performed an acoustic rendition of “Everything Hallelujah” during the FIFA World Cup Final halftime show, wearing custom apparel from his own brand, SKYLRK. The sneakers he wore during the performance were from the brand’s Matter Daddy Line in a latte colorway that had not yet been released publicly.
Following the World Cup event, Bieber donated the sneakers to Christie’s auction house as part of the One Goal auction initiative. The auction benefited the FIFA Global Citizen Education Fund, a $100 million program designed to expand access to quality education and football for children globally through grassroots organizations and inclusive learning programs.
The sneakers generated significant interest during the auction process, which opened earlier in the month. Initial bids ranged from $2,000 to $4,000 for the footwear that Bieber wore for a brief period during the performance. When the auction closed on Wednesday, the final sale price reached $26,400.
Bieber was among multiple performers from the World Cup halftime show who contributed items to the One Goal auction. The performance itself was described as a star-studded event featuring Madonna, BTS, Shakira, Burna Boy, Gustavo Dudamel with the New York Philharmonic, and the Muppets, with Coldplay’s Chris Martin helping to curate the production. Fellow halftime performers Shakira and BTS also donated unique pieces to the auction effort.
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