Martin Scorsese has taken on an acting role in a new branded miniseries produced for Lavazza, the Italian coffee company. The project, titled Family Blend, was directed by Scorsese’s daughter Francesca, who also appears in the series alongside her father. The five-episode miniseries aims to explore coffee’s role as a connecting force between generations and creative perspectives.
The production was filmed in locations significant to Martin Scorsese’s life and work, including the Little Italy neighborhood in Manhattan and his virtual production center in Brooklyn. Other notable cast members include actors Jason Biggs and Adrien Brody. The series was developed to align with Lavazza’s broader messaging platform centered on human connection and pleasure. According to the brand’s chief marketing officer Carlo Colpo, the project demonstrates how coffee functions as a cultural bridge that spans different generations and creative communities.
The miniseries consists of five episodes with thematic titles and settings. The first installment, “But First … Coffee,” debuted earlier this week and was filmed at the Martin Scorsese NYU Virtual Production Center in Brooklyn, which opened in fall 2024. Subsequent episodes scheduled for release include “Elizabeth Street” in August, depicting a nostalgic scene of Martin Scorsese’s childhood home; “Back to Tisch” in September, set at NYU during the 1960s; “Where Everybody Knows Your Name” in October, filmed at Di Palo’s Fine Foods in Little Italy; and “But Last … Coffee” in November, set in an iconic New York cafe.
The production involved multiple creative teams, with Romilda De Luca of RDL Worldwide and Lisa Frechette of Sikelia Productions receiving credit for the project’s conception. Propagate Content served as the production company, with Ben Silverman, Howard T. Owens, and Drew Buckley producing. Maruri Group contributed to developing the creative direction. Francesca Scorsese has previously directed short films and episodes for television productions related to her father’s work.
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