A new iOS app called Reelful uses AI to automatically turn photos and video clips from your camera roll into polished TikTok- and Instagram Reels-style videos for social media. Reelful is designed for people who want to create social content, but find traditional video editing tools too complex or time-consuming.
The app’s launch reflects a broader shift in video creation, as AI is allowing users to move beyond traditional creative tools to AI agents that are capable of automating content creation. Reelful joins a growing wave of AI startups that are reshaping how content is created, including Opus Clip and Captions.
Reelful, which is currently participating in a16z’s Speedrun program, was founded by Kate Deyneka, a former machine learning engineer at Snapchat who helped develop video and image models.
Deyneka left the social media giant to build an agentic video editor that helps people create short-form videos automatically, getting rid of the need to spend time selecting clips, adding effects, recording a voiceover, and fine-tuning edits.
“I want to post more on Instagram, TikTok, YouTube Shorts, but video editing takes a lot of time, so much time that I do not even want to spend it because I have a lot of things going on in my life, especially now as an early-stage founder,” Deyneka said in an interview with TechCrunch. “I have a lot of events, I meet a lot of interesting people, and this is what I see for all my founder friends: they have a very active life, especially right now when AI is booming, but we do not have time to edit. I see Reelful as a tool that can help people build their online presence and their personal brand.”
Reelful works by getting users to enter a prompt describing the story they want to tell, whether it’s a travel recap, product demo, or event highlight. User …