A half-time show featuring major recording artists took place during the World Cup final, drawing performances from Madonna, BTS, Shakira, and Justin Bieber for a global audience. The show extended to 27 minutes and 22 seconds, establishing a record for the longest intermission in World Cup history. Madonna performed her song “Music” and appeared to emerge from tunnels beneath the arena, joined by Brazilian football figures Ronaldo and Ronaldinho.
The extended half-time duration had generated prior debate, as the International Football Association Board sets a 15-minute maximum stoppage period under its regulations. Colombian artist Shakira shared the stage with Nigerian musician Burna Boy, reuniting after their joint performance at the opening ceremony in Mexico City last month. BTS, the K-pop group, marked their return from a three-year hiatus following mandatory military service obligations in South Korea.
The closing ceremony featured additional performances before the match began. Streamer IShowSpeed opened the event at the New York New Jersey Stadium alongside dancers and drummers in colorful outfits. Jennifer Hudson performed the national anthem with live band accompaniment, followed by appearances from Nicole Scherzinger, Robbie Williams, Laura Pausini, and Post Malone. Actor Tom Cruise then addressed the crowd before introducing the match.
Notable attendees observed from the stands, including Kylie Jenner with companion Timothee Chalamet, as well as Beyonce and Jay-Z. Pausini shared with the BBC that she experienced emotional reactions during her collaboration with Williams. Reception to the performances varied, with former England player Wayne Rooney, serving as a BBC commentator, offering critical remarks about the entertainment segment.
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