THC-infused beverages are being sold in refrigerated sections throughout retail stores in New York City and across the United States, often indistinguishable from conventional drinks like iced tea and probiotic sodas. The cans typically display brand names such as Oasis, Cann, Milonga, and Cycling Frog, with THC content noted in varying font sizes on labels. Beverages containing 5 to 100 milligrams of THC are available, far exceeding the 1 milligram per serving limit established by New York state regulations adopted in 2023. Many stores visited in South Brooklyn displayed no signage warning of intoxication effects and did not request identification from purchasers, despite the products being subject to age restrictions.
The widespread availability stems from a loophole in the 2018 Farm Bill that legalized hemp-derived cannabis products. Between 500 and 750 THC beverage brands now compete in a market projected to reach $1.4 billion in 2026. Major retailers including Target, Circle K, and Sprouts have expanded or begun stocking these beverages. The loophole is scheduled to close in November, though industry representatives express confidence that Congress will implement alternative regulatory solutions before enforcement occurs.
Health professionals report concerning trends related to the readily accessible drinks. A pediatric emergency physician at a Tennessee hospital estimates seeing four to five cases weekly of children who have ingested THC beverages, presenting with lethargy, confusion, nausea, vomiting, and occasionally near-comatose conditions. A 2025 survey found that 8% of female and 10% of male high school seniors consumed hemp-derived cannabis products within the prior year. Studies show calls to poison centers regarding cannabis exposure in children under 6 increased by more than 6,000% between 2009 and 2024, while exposures for ages 6 to 12 rose by more than 13,000% during the same period.
Research indicates THC beverages may pose particular risks compared to other cannabis products. Effects typically begin within 15 to 20 minutes and peak around 30 to 45 minutes, faster than conventional edibles. Additionally, THC drinks demonstrate greater potency than comparable-dose gummies. Cannabis products are frequently mislabeled regarding THC concentration, and hemp-derived products lack regulatory oversight applied to state-licensed dispensaries, raising concerns about contaminants and accurate labeling.
Retail placement and signage practices vary significantly. Target requires age verification and displays beverages with dedicated signage in stores where available. However, many independent retailers in Brooklyn stock THC drinks alongside lemonades and energy drinks without identifying markers, creating confusion with ordinary beverages. Industry groups advocate for marketing standards similar to alcoholic beverages with age verification requirements and clear labeling, while enforcement of existing state regulations remains inconsistent across jurisdictions.